Is the African-American press still viable in the black community?
Bruce A. Dixon, editor of the Black Agenda argues that The Black Press is Dead. Dixon contends that African-American journalists and news publishers are no longer crusaders of social justice as they were during the Jim Crow Era. Instead, he argues that black journalists work for "white oriented, corporate-owned outlets." And African-American media outlets, once a bastion of social entrepreneurship, are now owned by media conglomerates such as Viacom, Clear-Channel and others.
I agree with many of Dixon's arguments. Yes, the majority of African-American journalists work for mainstream news organizations. Yes, African-American media outlets are not always independently owned any longer. And those that are independently owned, may be more concerned with advertising dollars than emphasizing the issues that plague many African-Americans in urban environments.
However, I am not certain if I believe that the African-American Press is completely dead.After all, how can an institution with such a strong legacy of galvanizing a community for change, really ever perish?
In 1827, John B. Russwurm and Samuel Cornish wrote in the first editorial of Freedom's Journal, "We wish to plead our own cause. Too long have others spoken for us."
During the Red Summer of 1919 the Chicago Defender exposed the horrors of race riots not only in Chicago, but throughout the nation.
And in 2012, as many black newspapers have folded, black media outlets have been sold to mainstream corporations, The Afro-American based out of Baltimore, celebrates 120 years of independent publication.
Instead, I believe that the black press is evolving. True, circulation of African-American newspapers is on the decline. Yes, media outlets such as Black Entertainment Television focus way too often on entertainment versus substantive information. However, let us not forget the importance of the Internet and the powerful words that are posted daily on blogs.
In a recent post, blogger Marc Polite of Polite on Society answers the question,"Can the Black Blogosphere Carry the Torch for the Black Press?". Polite argues that perhaps African-American bloggers need to build a strong coalition to reach audiences of issues concerning African-Americans locally, nationally and internationally. And in doing so, will reinvigorate the African-American press.
What do you think--is the African-American press dead? Or, can African-American bloggers become the muckrakers of the 21st Century?